PHOOL, PAHIYE AUR PIXELS

This collection celebrates the chaotic, vibrant spirit of 1990s Pakistan-a time before
social media, when stories lived in cassette tapes, handwritten notes, and rickshaw art.
Each hoodie is a pixelated memory from that analog past.

FRONT

Front hits like the first chapter. Humraah sits on the chest, small but loud, like a tag only your crew understands. Pocket's stacked with 90s throwbacks - Top Pops, WWF cards, juice
boxes, cones - the kind of stash every kid flexed at school. It's the street starter pack,
printed right where your hands rest.

BACK
Turn around and it's chaos, the good kind. Rickshaws blasting colors, carrom coins mid-flip, water guns locked and loaded, tangas rolling through the noise. It's every game, every candy, every ride - layered into one big mural. The back isn't decoration, it's the whole street yelling at once.

SLEEVE
Sleeve keeps it low-key but deadly. Joysticks, soda caps, wrestling posters - stacked like
stickers down your arm. It's the fine print of growing up, the little details that only real ones catch. Roll it up and it's like showing someone your mixtape.

ENDING NOTE
This isn't just a hoodie, it's a flashback in streetwear form. Humraah pulled the 90s off the
corner shop shelves and slammed it onto fabric. It's loud, it's raw, it's for the kids who grew up on concrete and candy. Wear it like you own the block.

Specification

• 380 GSM
• 80% cotton 20% polyester
• Screen print

Care Instructions

• Hand wash with cold water
• Hang to dry